Tuesday, September 15, 2009

UB's Four Seasons Wine Launch at Chennai 3rd & 4th Sep 2009

United Spirit’s Four Seasons wines was launched in Chennai on the 3rd September with a tasting organised by Terroir – Madras Wine Club for its members as well as a gliterring public event on the 4th September 2009 organised by UB along with Sheraton Park Hotel.

Terroir - Madras Wine Club event on 3rd Sep 2009 7 pm at 10 Downing Street Pub - T Nagar

I had met Mr Abhay Kewadkar at their official stand in Vinexpo at Bordeaux in June 2009. He had shown interest in introducing his wines to the members of Terroir –Madras Wine Club and so we started to organise the same and it finally happened on the 3rd Sep 2009. Mr Abhay Kewadkar was present to introduce his wines to the members of Terroir – Madras Wine Club. It was Terroir’s fourth event since its inauguration in Jan. It was held at the fashionable pub of Chennai called 10 Downing street. Mr Abhay Kewadkar, the chief wine maker and Business Head of the UB Wine division was present at the event attended by about 30 members.
While the members were sipping the BRUT and making their palate ready and fresh to taste the Four Seasons range, Mr Abhay Kewadkar gave a brief talk on the Bouvet Ladubay range and then introduced the members to the Four Seasons range of wines made at their Baramati winery. The five varietals of Four Seasons wines launched this year all over India – Chenin Blanc, Sauvignon Blanc, Blush Zinfandel, Cabernet Sauvignon and Shiraz.

The Chenin Blanc was an instant hit with the members of the Terroir compared
to the Sauvignon Blanc. The reds were soft and easy drinking too without too much of tannin. A few members preferred the white wines than the red ones and there was a comment from one of the members that India needs a few more years to experiment and come out with a good red wine. Mr Kewadkar emphasised that Four Seasons range of wines are simple wines which are light in body and have low alcohol content. He also pointed out the “ herbaceous” character of the wines.

Some members did like both the reds and I personally liked the Shiraz and all the members agreed that this vintage happens to be the first vintage from Four Seasons and we were all very confident that their wines will improve with every vintage with the able guidance of Mr Abhay Kewadkar who is right now India’s only well known “ Indian” winemaker and we should all be proud about that.

Mr Kewadkar answered the questions of some members about the winemaking process in Baramati winery and also shared with us Dr Vijay Mallya’s preference when it comes to Wines. The snacks offered by 10 Downing Street was a good accompaniment to the wines tasted.
Terroir was proud to have the first tasting of Indian wines from the Four Seasons range after having organised a few tastings of Imported wines from the old and new worlds. We look forward to organise such tastings to promote and popularise wines “ Made in India”.
Mera Bharath Mahan!

Official Public launch of Four Seasons by United Vintners in association with Sheraton Park Hotel -

The public launch at Chennai on the 4th Sep at Sheraton Park Hotel & Towers was hosted by Mr Virender Razdan GM of Sheraton Park Hotel and Mr Abhay Kewadkar. Mr Virender Razdan was a great host who stood at the entrance of the hall personally greeting and welcoming all the guests. There were quite a few officials present at the event from the Hotel as well as UB’s Chennai team to interact with the guests. The event was attended by more than a 100 guests. I could spot many industrialists, liquor industry representatives & distillery owners, members of Chennai’s diplomatic missions, socialites, members of foreign cultural and business associations, artists as well as an Australian cricket star Mathew Hayden.

Mr Virender Razdan welcomed the guests with a short speech and later Mr Abhay Kewadkar introduced the wines followed by a short presentation on the Four Seasons wines and its winery in Baramati. All the five Four Seasons varietals were served at different counters with matching veg and non veg kebabs. Apart from the Kebabs, there was also a spread of cheeses, salads and deserts to end the evening.

The 2 white wines were clearly the winners followed by the Shiraz and Cabernet sauvignon. Surprisingly the Blush Zinfandel was not appreciated by many present there. Personally I preferred the Chenin Blanc and Shiraz. I asked Abhay the secret of the Chenin Blanc success story and also if they had imported the “ technical expertise” for Chenin Blanc from their Bouvet Ladubay’s French experts in Loire valley which is the Mecca of france’s best Chenin Blanc. Abhay confirmed that its their own winemaking techniques and nothing was imported.

I am a big lover of Loire valley wines from France and have been visiting the wineries and vineyards since the year 2000 and I have visited Bouvet Ladubay twice ( once before it was taken over by UB and the second visit in 2007 after it was taken over by UB )and I am very thankful to UB and also proud about its acquisition because I could see a marked change in the way people related to the wine industry in Loire valley treated me as an Indian during my visits after 2006 ( the year Bouvet was bought by UB ).They were more warm and eager to welcome Indians and good vintage bottles were opened and bottles were even gifted.

This Four Seasons vintage happens to be the very first vintage from Four Seasons and we were all very confident that their wines will improve with every vintage with the able guidance of Mr Abhay Kewadkar who is right now India’s only well known
“ Indian” winemaker and we should all be proud about that. We will wait for their other varietals being released in the market in a few months from now as well as their Reserve wines.


Chinmaya Arjun Raja
www.chennaiwineclub.com