They say wine is liquid gold and voila we now have a white wine called Gold Wine imported in India by Chennai based Wine Legend India Pvt Ltd. The CEO of the indian branch of Wine Legend ( based in New Jersey area USA ) Mr D K Raju has been trying to make a lot of efforts to distribute his wines in some main Indian Cities like Mumbai, Delhi, Bangalore and ofcourse Chennai. Gold Wine is a wine from the famous Jayson Woodbridge wines based in Napa. GOLD wine is basically un-oaked, non-malolactic Chardonnay blended with other varietals like Viognier and Gewurstraminer with pure 24 carat gold flecks added in to the bottle. Woodbridge bottles and releases the Gold Wine twice a year which happens to be a new concept in the world of wines. The wine released in July is apparently from Australian grapes and the wine released in November is from californian grapes. The attractive glass bottles which are sourced from France is fired with 24 karat gold labels.
When i first tasted Gold Wine a few months back, was quite surprised that i couldnt feel the gold flecks inside my mouth. Its so fine and you dont realise you are having them inside. I did a few guided tasting sessions of a few wines including the Gold Wine for Wine Legend India at a few chennai hotels like Le Meridien and Courtyard Marriot. Mr D K Raju requested me to help them train a few hotel staff and let them know the basic wine making process and do a guided tasting of a few wines like Gold Wine, Pink Gold Wine and other Australian wines.
Gold Wine considered a good marketing idea for a wine. The wine comes in an attractive bottle and just shake the bottle against some bright light, you will see the gold flecks everywhere inside the bottle.
The company is branding it as a Celabration wine! Indians love gold and lets see if Gold Wine tries to capture the celebration market! Why not celebrate Diwali with Gold Wine ? It will also be an ideal gifting option for corporate houses or even big jewellery shops in Chennai to gift it to its best customers! I am imagining a chennai mami with her kanchivaram with pure gold zari borders adorned with gold jewellery holding a glass of Gold wine, gold flecks glittering ...
Champagne was a great marketing success story even a few hundred years back! A perfect celebration drink in any part of the world!
Gold wine is available in many hotels in Chennai like GRT Grand, GRT temple bay, Hotel Ceebros Raintree, Le meridien, Courtyard marriot etc and prices are between Rs 2500 and Rs 4000 per bottle depending upon the restaurant and hotel! Few restaurants have been giving Gold Wine as a welcome drink for some occasions.
